Vaishnavi's Sports Practice is headed from our Mumbai office and draws on a team of 15 spread across our national network. The team has unrivalled national and international sports communications experience, from building the profile of the Chennai Open to channeling media support for the Rajasthan Royals; from taking the Jaago Re Football tournament to 15 cities across the nation to supporting Tata Motor's sponsorship of the Youth Baton Relay for the Commonwealth Youth Games Pune 2008.
National Sports Experience
The Vaishnavi Sports Practice has provided communications for the widest imaginable range of sporting events, sponsorships and record-breaking achievements, including:
Boxing We have recently been appointed to handle the Indian launch of World Series Boxing. The programme is currently concentrating on raising the awareness of potential franchisees
Tennis Vaishnavi has supported the Tata Open, Asia’s premier ATP tennis tournament held in Chennai since 2002. This relationship was extended to the Chennai Open and the team has both achieved a national profile for a regional event and driven coverage beyond the sports pages.
The team also successfully managed the WTA tournament held in Hyderabad for Globosport. The media results delivered for the event resulted in Vaishnavi receiving the mandate of Sunfeast Open in Kolkata 2005 –Asia’s premier WTA tournament.
Motorsports Our Sports Practice successfully managed the brand association of Tata Racing and Narain Karthikeyan for three years, managing the communiqué for Narain Karthikeyan becoming the first Indian to reach F1
Hockey Vaishnavi handled the communication for the first India-Holland Naval Tata Hockey three Test series tourney in Hyderabad in 2004.
Cricket Our Sports Practice has supported Cricket since the formation of the agency - one of our first assignments was to provide PR support on and off field for Exide India-West Indies Cricket Test Series in 2002.
Vaishnavi manages the Brand Campaign and Media Relations for Rajasthan Royals, the champions of Indian Premier League 2008 for the second season. Recently we successfully handed the first ever international launch event of Madame Tussauds Sachin Tendulkar wax figure in Mumbai
Badminton Supporting the Tata Group’s cause to associate with Tata Padukone Badminton Academy and managing media relations for first ever Tata Open All Indian Badminton Championships in July 2008.
Football We provide strategic and tactical PR support for Tata Tea's Jaago Re Soccer Stars - football clinics that generated high profile media coverage in 15 cities across India
Adventure Sports Vaishnavi maximized national and international exposure of MI 70K –Dr Vijaypat Singhania’s successful record-breaking adventure becoming the first man to fly a hot air balloon to a height of 70,000 ft.
International Sports Experience
In addition to the Indian-focused activities outlined above, the international sports communications experience of the Vaishnavi Sports Practice team members includes:
Management of all communications for Visa International's European Rugby sponsorship
Global communications management for Orange's 3 year Formula 1 Sponsorship
Operating as the Communications Secretariat of the World Rally Championships
Managing all communications for Samsung as a Tier One Sponsor of the Athens Olympics, including staffing on-site Media Centre
Communications exploitation for Coca-Cola's star and team football sponsorship in the UK
Global exploitation for Drambuie's Ice Golf Championships
